‘Pictureville’ revealed as name of museum’s new independent cinema operation.
Widescreen Weekend, the National Science and Media Museum’s festival of spectacular movies and cinema technologies starts today (Thursday 10 October) with the news that Pictureville, the museum’s acclaimed theatre which is at the centre of the event, will also be the name of its new independent cinema operation.
Film lovers travel from around the world to attend the annual Widescreen Weekend festival for films screened in 70mm and 35mm formats, such as opening night’s Ready Player One, musicals including The Sound of Music and West Side Story, plus historical epic Ben-Hur on closing night. They will also be among the first to hear about the new cinema operation’s name Pictureville and tagline Where Cinema Lives.
Head of Cinema Operation Kathryn Penny said: “Pictureville, already renowned as a unique theatre capable of screening a huge variety of film formats, is synonymous with the highest quality presentation of films – especially with our Widescreen Weekend delegates as well as our regular audiences. We think it is a mark of great cinema in Bradford, and we will be screening films in all three of our cinemas, including the biggest IMAX screen in West Yorkshire, under the Pictureville brand.”
INDY Cinema Group was recently announced as the programmers for the museum’s operation, which will return to being fully independent when the five-year contract with Picturehouse comes to an end on 31 October.
Other highlights of Widescreen Weekend (10 – 13 October) include guests such as former head of Merchant Ivory productions and producer of hits such as Howards End Donald Rosenfeld, Selfish Giant director Clio Barnard, who grew up in Otley, and a live recording of the popular film review podcast Girls on Film.
Kathryn added: “We’re really looking forward to this opportunity, developing a greater integration between film screenings and the museum programme, as well as making even more people aware of the quality of our cinemas.”
A new Picturerville membership scheme, starting on 1 November, will cost £30 for the year, with benefits that include two free tickets (IMAX premium seats included, worth up to £30), £2 off other cinema tickets, as well as 10% off food and drink, and in the museum shop.
About Pictureville Cinema
In 1992 the Library Theatre, situated next to the museum, was converted into a spectacular 306 seat cinema – Pictureville Cinema. This development enabled the Museum to extend its cinema programme, showing an eclectic mix of the history of cinema and contemporary work from across the world of film. In 1993 a Cinerama screen and projection system was installed. Dating back to 1952, Cinerama was the first widescreen film presentation process. It utilises three projectors and a deeply curved screen. Pictureville is the only public cinema where such films can be screened outside the USA.